Tag Archives: Ale

The Self Hating Hipster’s Guide to Session Beers

20 Aug

In honor of the Self Hating Hipster’s first birthday, I asked the SHH himself what the topic of the first style guide in almost a year should be. If you’re not familiar with some of the other ones I’ve written, what I like to do is talk about a style of beer, it’s background, and offer some suggestions to help you navigate the beer store so you don’t have to ask the guy at the counter, who is busy doing scratchers. Continue reading

Lagunitas Sucks Holiday Ale

29 Dec

Some breweries just get it.  Every distributed brewery has a marketing department of some kind.  Judging by the amount of beer available at any given beverage center (back in Buffalo, they call them party stores) it’s no easy task to make sure you stand out from the crowd.  I mean, I’ll occasionally buy a beer because its label looks cool.  I’m no more oblivious to bright colors and fancy scripts as the next guy.  I’ll buy based on style of beer more than anything, but breweries have to know I’m spending upwards of a half hour looking up and down at the same shelves hoping I’ll notice their brand.  There’s always a different school of thought in how they get you to look their way.   There is the big-swinging-dick approach, where places like Stone Brewery more or less question your manhood by daring you to try one of their beers.  There’s the fancy swirling art motif employed by Continue reading