Tag Archives: California

Lagunitas Sucks Holiday Ale

29 Dec

Some breweries just get it.  Every distributed brewery has a marketing department of some kind.  Judging by the amount of beer available at any given beverage center (back in Buffalo, they call them party stores) it’s no easy task to make sure you stand out from the crowd.  I mean, I’ll occasionally buy a beer because its label looks cool.  I’m no more oblivious to bright colors and fancy scripts as the next guy.  I’ll buy based on style of beer more than anything, but breweries have to know I’m spending upwards of a half hour looking up and down at the same shelves hoping I’ll notice their brand.  There’s always a different school of thought in how they get you to look their way.   There is the big-swinging-dick approach, where places like Stone Brewery more or less question your manhood by daring you to try one of their beers.  There’s the fancy swirling art motif employed by Continue reading