Miller’s new billboard campaign reads “Man Up, [fill in the blank city].” On my way home from Latham tonight I saw three Miller Lite billboards telling me to “Man Up.” This bothers me on multiple levels.
First of all, I am a drinker of Miller Lite. If I am going to have more than six beers, it’s usually Miller Lite. Why? Because for light beers it sucks less that Coors, Busch, Bud and Keystone…not because I enjoy it. There has never once been a time in my life where I’ve felt like more of a man drinking a Miller Lite. It was a diet decision for me. I used to be the dark prince of Bud Heavies. Shut up. I was also on Lipitor at 21. I feel like a total asshole drinking Miller Lite.
This is the other level it bothers me on. Fran Fudge and Connie the Cat Lady Get Mad About Beer. Ladies…Miller is dumb. This campaign is dumb. ”A recent study shows that 9 out of 10 Miller Lite drinkers are misogynists…” No.
Next time, how about claiming that your beer is quadruple hops brewed. God dammit. I already undergo enough scrutiny for being a pansy.